Manchester United are set to sign a training kit sponsorship deal with the betting company Betway, according to Footy Headlines.
The arrangement, as reported, would place Betway's branding on the club's training kit rather than their match day strip, which remains the territory of the club's principal shirt sponsor. Training kit partnerships of this kind have become an increasingly common commercial structure across the Premier League, allowing clubs to segment their sponsorship inventory and bring in additional revenue outside of their headline kit deal.
Footy Headlines, which has a record of breaking kit and commercial agreements ahead of official announcements, published the report without elaborating on the financial terms or the length of any contract. Manchester United have not publicly confirmed the arrangement.
For Betway, whose name is familiar from sponsorship activity elsewhere in English football and across other sports, a deal with one of the most commercially visible clubs in the world would represent a significant expansion of their profile. United's global reach gives any training kit partner exposure that extends well beyond the Premier League audience.
The club are in a period of broader commercial restructuring alongside ongoing changes to their playing squad and footballing infrastructure. Additional sponsorship agreements, particularly those that do not require renegotiating the existing front-of-shirt deal, represent a relatively straightforward route to incremental revenue. Whether a formal announcement follows in the near term remains to be seen.